FAQ – Social Media

Social Media plays a significant role in the life and success of a singer-songwriter or band.  Social Media is just one tool of many in getting you and your music in front of people, gaining fans and staying connected to a fan base.

Winding Way Records can help with your social media campaigns, but if we don’t sign you we recommend you do the following:

Social Media Campaigns Work Best if you:

  1. Create a Facebook page (An Artist Page. Learn FB Business Suite)
  2. Create an Instagram account (Link to your Artist FB Page)
  3. Create a TikTok account  (Link to Insta- it will upload as a Reel)
  4. Create a Twitter account (Post as many times a day as you can)
  5. Post Often (daily is best, twice a day on TikTok if you can)
  6. Use a variety of hashtags (At least 5, three on topic, two + trending)
  7. Video Content is King (Casual, unscripted is fine. Canva video editor.
  8. Include interesting and compelling pics (pics from performances best)
  9. Always link to your website (On FB & Twitter links are clickable in posts, On Insta links are only clickable on stories (use sticker, link)
  10. Add your linktree or website link in your bio on Insta & TikTok
  11. Hide the trolls, ban the ugly words, delete BS comments.
  12. Boost your show posts and new music posts
  13. If boosting, add a button to streaming or ticket page.

For gigs, Always post:

  1. Ticket sales (link if available)
  2. Time, day of week, and the date of the show
  3. Post in advance, the month, week, day, and the hour before the gig.
  4. The location (Use built in location function on platforms)
  5. Include @Tag the venue on IG, FB and Tiktok etc.
  6. Hash Tag # the venue, genre, and other trending tags.
  7. Make sure to add a Google Map link on your website.
  8. Make sure to include parking info.
  9. Support other artists on the bill (tag them, link to their pages, etc)
  10. Image of venue (you on the stage if you have it)

For Youtube Videos:

  1. Claim/Create your YouTube Channel and name it your Artist Name
  2. Include a great photo
  3. Link to your website and social media
  4. Include a background or banner image
  5. Include hashtags on all your video posts
  6. Videos should have an eye catching thumbnail
  7. Engage the viewer – ask them to share the video, or answer a question
  8. Post Weekly (live-like, smartphone grade, un-produced)
  9. Post Monthly (produced – some editing and pro-audio)
  10. Post Announcements and news videos
  11. Post original music and cover* performances

Offer private streams to your fans, Patreon is a good option

* Credits must be included. Name author of the song. Ad revenue will go to rights owner – not you!

Artists Advocates